I currently serve as the Senior Corporate Marketing Manager for ESC Spectrum, a company dedicated to helping companies comply with air emissions regulations. The company provides SaaS, SaaP, hardware, and services to plants across the U.S. in various industries, including power, refining/petrochem, pulp and paper, metal production, pharmaceuticals, and more. 

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Key Achievements

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• Hiring, building, and leading a team of marketing operations professionals, overseeing end-to-end planning and execution of multi-channel campaigns, driving a 96% increase in opportunities to Sales year-over-year for the past two years.

• Fostering an inclusive and high-performing team culture. The Sales & Marketing team scored 95% engagement, 18% higher than the company overall, and 100% on Work & Life Blend and Management.  

• Championing and implementing best practices for corporate communications, collaboration, and marketing channels, driving adoption of new technologies, including AI, and process improvements across teams.

• Implementing Pardot marketing automation solutions in Salesforce Marketing Cloud, streamlining workflows between Marketing and Sales, allowing for better tracking, accuracy, and faster responses to opportunities.

• Partnering with cross-functional stakeholders to translate business goals into actionable campaign strategies. Results include a 137% increase in Won opportunities from marketing-generated leads from 2023 to 2024. 

• Defining and implementing go-to-market (GTM) plans for multiple products and services, ensuring alignment with business goals and sales objectives.

• Developing, supporting, and monetizing the ESC Spectrum Academy online learning system, creating customer training materials, events, and resources to boost retention and loyalty.

• Directing marketing operations through a full company rebrand and two acquisitions, aligning automation platforms, campaign workflows, and customer communications to ensure a seamless transition.

• Developing and launching a new company website and integrated blog, enhancing brand visibility, improving user experience, and establishing a content hub with average SERP position growth of 49%, 50% session growth, organic search sessions growth of 62%, and new user

• Managing budgets, allocating resources, and championing the adoption of marketing technologies 

• Planning and managing a 3-day conference for all customers, growing customer attendance by 50% each year for the past three years, collaborating with vendors to present quarterly regional training events, organizing and executing sales and training-focused webinars, increasing customer engagement by 30% each year

• Track KPIs and ROI across campaigns, applying a data-driven approach to optimize performance and continuously improve strategy.