Driving revenue, alignment, and innovation at the intersection of marketing, technology, and customer success
Portfolio
ESC Spectrum
Website & Blog
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Developed and launched a new company website and integrated blog, enhancing brand visibility, improving user experience, and establishing a content hub with average SERP position growth of 49%, 50% session growth, organic search sessions growth of 62%, and new user growth of 51% from 2023 to 2024. Website traffic grew 440% from 2022 to 2023 and increased by 40% from 2023 to 2024.
ESC Spectrum
Summit
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Planning and managing a 3-day conference for all customers, growing customer attendance by 50% each year for the past three years, collaborating with vendors to present quarterly regional training events, organizing and executing sales and training-focused webinars, increasing customer engagement by 30% each year
ESC Spectrum
Academy Learning
Management System
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Developing, supporting, and monetizing the ESC Spectrum Academy online learning system, creating customer training materials, events, and resources to boost retention and loyalty.
ESC Spectrum Planning
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Strategic Quarterly Plan
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Content Calendar
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Best Practices
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Communications Plan - Internal and External
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Cross-Departmental Collaboration Plan
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​Go To Marketing Plan
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Creative Brief
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Marketing Onboarding and Training Plan
ESC Spectrum Content
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Product Data Sheets
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Blog Posts
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Brochures
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Presentations
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Statement of Qualifications
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Scopes of Work