Driving revenue, alignment, and innovation at the intersection of marketing, technology, and customer success
I’m a results-driven B2B marketing leader with 15+ years of experience building and scaling marketing functions that fuel revenue growth, strengthen brands, and align teams around measurable outcomes. I specialize in developing data-driven, multi-channel programs that connect marketing strategy to pipeline impact — from demand generation and ABM to partner enablement and customer advocacy.
My career spans SaaS, hardware, and services across complex, regulated industries like energy, manufacturing, and compliance technology. I’ve led teams through corporate rebrands, acquisitions, and digital transformations, integrating automation platforms and AI-driven analytics to deliver smarter, faster marketing.
Expert in building marketing engines that scale — from ABM and AI-driven campaigns to multi-channel growth strategies that convert.
Proven success aligning Marketing, Sales, and Product to deliver measurable pipeline impact across SaaS, hardware, and service industries.
Passionate about team leadership, marketing technology, and using AI to accelerate campaign execution and insight.
Passionate about the intersection of marketing, technology, and human connection, I design programs that not only drive measurable growth but empower customers, partners, and teams to thrive.
Demand Generation & Growth Marketing
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Expertise in developing full-funnel, multi-channel campaigns (email, digital, social, events, ABM, content syndication).
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Skilled in pipeline acceleration, lead nurturing, and conversion optimization.
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Deep understanding of attribution models, KPIs, and ROI analysis.
Marketing Leadership & Strategy
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Proven “player-coach” leader with success building and scaling high-performing marketing teams.
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Strategic planning and execution across demand generation, partner marketing, and product marketing.
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Cross-functional alignment with Sales, Product, Customer Success, and Operations.
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Experienced in M&A integration, corporate rebrands, and change management.
Campaigns & Content Creation
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Develop and execute integrated multi-channel campaigns, inlcuding partner campaigns, that engage target audiences and drive measurable results.
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Align messaging across email, social media, web, events, and digital channels, while creating compelling content that supports brand positioning, customer engagement, and lead generation.
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Hands-on, execution-forward, highly efficient at content, communication and organization.
Industries and Applications
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Energy - Power, Refining, Petrochem
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Manufacturing
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Compliance for regulated industries
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Saas
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Industrial Technology and Hardware
Events &
Engagement
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Oversee national conferences, regional trainings, webinars, and partner events.
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Design field marketing programs that increase engagement, generate leads, and strengthen partner relationships.
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Proven ability to manage large-scale logistics, vendor relationships, and sponsorships.
Marketing Operations & Technology
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Advanced expertise in Salesforce, HubSpot, Pardot, and Salesforce Marketing Cloud.
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Skilled in AI-driven SEO/SEM, analytics dashboards, and automation workflows.
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Experienced in funnel management, campaign attribution, and marketing performance reporting.
Channel & Partner Marketing
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Build and manage co-marketing programs SaaS, and technology partners.
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Design enablement programs, partner communications, and co-branded campaigns that drive pipeline and revenue growth.
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Skilled at managing joint GTM initiatives across industrial ecosystems.
Customer & Product Marketing
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Develop customer advocacy programs, online learning systems, testimonials, case studies, and voice-of-customer initiatives that strengthen loyalty and brand reputation.
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Translate complex product capabilities into compelling, audience-driven messaging.
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Align storytelling and customer engagement to drive adoption, retention, and expansion.